Get started as a content creator 🤳🏽 and show to your followers what makes working at Rituals during the festive season truly magical. 

Step 1: Sign up for the challenge.
Once registered, you’ll receive an email with a short briefing, including guidelines and useful tips.

Step 2: Create your video.
You have from September 18 to October 7 to bring your video to life.

Step 3: Share your video.
Send your video by email to ambassadorbenelux@rituals.com no later than October 8 '25.

10x winner will receive our Rituals Classic Advent Calendar ‘25

the same 10 winners will also get an exclusive invitation to join the Benelux Influencer Program 2026, a year-long journey filled with perks and creative opportunities:

🎉 Kick-off event
🎁 Multiple gifts throughout the year

⏱️ 8 paid hours per month to create your own content

🎬 Training from an external TikTok content creator to level up your skills

🚀 Boost your own TikTok channel

🌐 Expend your network with other co-creators

... and much more!

IDENTITY

This competition is organized by Rituals Cosmetics Netherlands B.V., with its registered office at Keizersgracht 679, 1017 DV Amsterdam, Netherlands, and registered with the Chamber of Commerce under number 34130733 ("Rituals").

WHAT IS THE RITUALS INFLUENCER PROGRAM?

By participating in this competition, you have a chance to be admitted to the Rituals Influencer Program. The Rituals Influencer Program is a project where 10 retail employees will create content about working at Rituals and share it on their personal TikTok channel (“the Program”). During their regular working hours, the 10 winners will receive up to 2 hours of work time per week to post content on their personal TikTok channel twice a month. The Program runs from February 1, 2026, to December 31, 2026. Below you can read how to participate in the competition.

WHO CAN PARTICIPATE?

This competition for participation in the Program is intended for all retail employees aged 18 or older, residing in the Benelux, and who have been on Rituals' payroll for more than 6 months at the time of the draw.

Additionally, participants must:

• Have a personal and publicly accessible profile on TikTok in line with our Rituals values;

• Not promote other beauty or home brands on their personal social media channels; and,

• Have completed the learning bite “Social Media – Everyone is an Ambassador!" in the Book of Rituals prior to submission.

If you do not meet these requirements, you are unfortunately not eligible to participate in the competition for this Program. Once a person meets these participation requirements and participates in the competition as outlined below, they become a participant ("Participant").

HOW CAN YOU PARTICIPATE?

 Participation is free, and the competition period runs from September 18, 2025 (at 09:00 CET) to Oktober 7, 2025 (at 00:59 CET) ("Competition Period"). To be eligible to participate in the competition for the Program, a Participant must submit content (video and/or slideshow) via email (to ambassadorbenelux@rituals.com) that reflects what working at Rituals during Christmas/the festive season means to them and register via the registration form on the Program landing page: https://docs.google.com/forms/d/e/1FAIpQLScaMjLZsJliqIn1AKS89-Zyd7e0us3UD3Pzt7HgrZpLoPLFug/viewform (the “Submission”).

The Submission must be a maximum of 100 MB and 1 minute long. The language spoken in the Submission can be Dutch, English, and/or French (Participants' local language). Submitting illegal content or content that violates applicable regulations or content that may offend, defame, intimidate, or otherwise harm others, or explicit content is not allowed. After Submission, a check will be conducted with the relevant Area Manager in combination with the responsible HR advisor for a positive reference for the Participant.

PRIZE AND DETERMINATION OF WINNERS

The prize for the 10 Winners consists of
1. A Rituals Classic Advent Calendar ‘25
2. Participation invite in the Rituals Influencer Program ‘26. This Program includes:

• Participation in a kick-off event in Amsterdam,, with transportation and (if necessary, accommodation) arranged and paid for by Rituals;
• Physical content training from a professional content creator during the kick-off event in Amsterdam.
• Weekly, the Winners will receive 2 hours of work time to create content on various strategic topics, with 2 TikTok videos and/or slideshows to be posted per month on their personal TikTok channel.
• Close collaboration with Marketing and Recruitment.
• Digital quarterly sessions with all Benelux Rituals Influencers to inspire each other.

Rituals selects a maximum of 10 winners (the “Winners”) based on the received Submissions. These 10 Winners are selected by an independent jury from all Participants based on:
• Their explanation of ‘working at Rituals during the festive season’
• The quality of the Submission

The Winners will be announced via email on October 13, 2025. Rituals will provide the details via email. The request is that the Winners respond to the notification as soon as possible and in any case before October 20, 2025, via email. If there is no response, we unfortunately cannot include the selected Participant in the Program, and the right to participate in the Program is forfeited. Rituals will then not select an alternative winner from the other Participants. In such a case, the original winner does not have the right to claim the prize or any other form of monetary or other compensation. Participants who are not selected will be informed via email.

INTERNAL USE

Rituals asks Participants/Winners for their permission to use their Submission and future created content in internal communication. Granting or not granting permission for the use of the Winners' Submission is not a requirement for participation in the Program. However, the Winners must sign a separate contract, in addition to their employment contract, for participation in the Program, and they will not be financially compensated for their participation on top of their salary. When a Winner leaves Rituals, this automatically means that participation in the Program ends on the date of termination of employment. From that moment on, the Winner will no longer indicate in (new) social media posts that they are an Influencer or otherwise give the impression of being a participant in the Program for Rituals.

DELIVERY

Participation in the Program and the associated events within the framework of this Program is strictly personal, non-transferable, and not exchangeable for cash or any other form of compensation. Additionally, Rituals is not obliged to communicate or correspond about the result of all Submissions from the participants. Rituals must be able to identify you as an individual based on the information collected through your Participation. Therefore, you must confirm that your data is accurate and up-to-date in this context.

LIABILITY AND WARRANTY
Except in cases of intentional misconduct or gross negligence by Rituals and to the maximum extent permitted by law, Rituals is only liable for direct damage caused by Rituals' negligence and not for any indirect damage, loss of profit, or business interruption (even if Rituals has been informed of the possibility of such damage or if such damage is foreseeable) arising from the Participant's participation in the program. As such, Rituals is not liable for any damage resulting from the inability to participate in or exclusion from the program for any reason and/or the suitability of, a defect in, or non-conformity. By participating through a Submission, Participants guarantee that they have obtained all necessary consents from persons appearing in their Submission and that they have the legal right to share such images/videos with Rituals. Participants further agree to indemnify and hold Rituals harmless from all claims, liabilities, demands, or actions arising from or related to the Submission shared with Rituals as part of their participation.

EXCLUSION
Rituals has the right to exclude a Participant from participating in the competition if the Participant has provided incorrect, incomplete, unclear, or misleading information, no longer meets the participation requirements, has violated the above guarantees, or has otherwise committed or attempted to commit fraud. Mass Submissions, participation by or through third parties or associations, macros, or other automated methods and means of participation in the competition that do not fully comply with the provisions of the General Terms and Conditions will be excluded. If a Participant uses or manipulates a computer system to circumvent the General Terms and Conditions, for example, by using ‘scripts’, manipulating IP addresses, using the identity or login details of a third party, using other automated methods to generate additional registrations to participate in the competition, this Participant and all similar participation methods will be excluded from the competition. In such a case, any award of a prize will be void.

MODIFICATION AND TERMINATION
Rituals reserves the right to withdraw or amend these general terms and conditions and/or the competition without notice in the event of unforeseen circumstances beyond its control.

APPLICABLE LAW
To the extent permitted by law, this competition is governed by Dutch law, and all disputes related to the competition that cannot be amicably resolved will be submitted exclusively to the competent courts in Amsterdam. This choice of law does not deprive you of the protection afforded to you under your own legislation when such provisions cannot be derogated from by agreement under the law of your jurisdiction.

APPLICABILITY OF THE GENERAL TERMS AND CONDITIONS
By participating in the promotion, the Participant expressly accepts these General Terms and Conditions. Furthermore, participation in the competition constitutes the Participant's full and unconditional agreement to these official rules and the decisions of Rituals, which are final and binding in all matters related to the promotion.

QUESTIONS OR COMPLAINTS
If you have any questions or complaints about the competition, you can contact werving.retail@rituals.com.

PRIVACY NOTE 

1. Data Controller
The data controller responsible for processing your personal data is Rituals Cosmetics Enterprise B.V. with its registered office at Keizersgracht 683, Amsterdam, herein after as (“Rituals”).

2. Voluntary Participation
Participation in the Influencer Program is entirely voluntary. Participants may withdraw their consent at any time without any consequences to their employment within the company.

3. Categories of Personal Data Collected
Upon consenting to participate, the company will process the following personal data collected directly from the participant:

• First and last name;
• Social media account information;
• Country of residence;
• Other relevant data necessary for participation in the program, shared via the application form;
• Video content provided during the application process and, if applicable, for further project execution.

4. Purpose and Legal Basis for Processing
Personal data will be processed exclusively for the organization and management of the Influencer Program, including the application process, implementation, and execution of the program. The legal basis for processing is the participant's consent, as per Article 6(1)(a) GDPR for the application process and for the implementation and execution of the program personal data will be processed based on the legal basis in Article 6(1)(b) GDPR, necessary for the performance of a contract.

5. Data Recipients
Personal data may only be shared with internal departments responsible for the program's management strictly for the purposes related to the Influencer Program. These recipients will be instructed to process personal data in accordance with GDPR requirements.

7. Data Retention Period
Personal data will be retained only as long as necessary for the purposes of implementing and executing the Influencer Program. Once the program concludes, the data will be securely deleted unless further retention is required by law or with the participant's explicit consent.

8. Data Subject Rights
Participants have the following rights under the GDPR:

• Right of access to their personal data;
• Right to rectification of inaccurate or incomplete data;
• Right to erasure (right to be forgotten);
• Right to restriction of processing;
• Right to data portability;
• Right to object to processing;
• Right to withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal;
• Right to lodge a complaint with a supervisory authority.

9. Data Confidentiality and Security
All personal data shared with Rituals within the scope of the Influencer Program, will be treated as strictly confidential and processed in accordance with applicable data protection laws. The company is committed to safeguarding participant data through appropriate technical and organizational measures to prevent unauthorized access, disclosure, alteration, or destruction.

11. Specific Privacy Considerations for Social Media Content
As part of the Influencer Program, Participants will be asked to post videos on their social media accounts sharing their experiences about the company. Participants should be aware that:

• Any personal data shared publicly on social media will be subject to the privacy policies of those platforms.
• The Participant will have full control over the content once it becomes publicly available on their social media accounts. Thus, Rituals will have no option to control its distribution or removal, even after consent is withdrawn. Participant shall retain full control for the distribution and removal of the content in case the consent is withdrawn or if for whatever reasons the Participant is no longer able to take part in the Program (for example in case the Participant is no longer employed by Rituals).
• Participants should avoid sharing sensitive or confidential personal data about themselves, or other third parties of employees within Rituals (e.g., health information, financial details) in their content.

The company will provide guidelines to help participants create content that respects privacy and data protection principles.

10. Contact Information
For any questions regarding this Privacy Policy, to exercise your rights, or to withdraw consent, please contact:

privacy@rituals.com

Ambassadorbenelux@rituals.com

Date of Last Update: August 18 '25